My 410th publication, published in http://www.iupindia.org/Marketing_Mastermind.asp is a case study on one of the caterer of central India, which was responsible for pioneering the concept of Dial For Food in the region.Jog Caterers started from a humble beginning and scaled up both in reach and target market over a period of time.It was the entrepreneurial knack of the proprietor which enabled him to smell opportunities from a market which was completely immune to the concept of home delivered food.The case study discusses the growth of the company along with the future challenges which are to be encountered by Jog Caterer in light of SEZ, MIHAN projects catapulting Nagpur into a Tier-II city.
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