Case Study Published in Marketing Mastermind,July 09 Issue

My 410th publication, published in http://www.iupindia.org/Marketing_Mastermind.asp is a case study on one of the caterer of central India, which was responsible for pioneering the concept of Dial For Food in the region.Jog Caterers started from a humble beginning and scaled up both in reach and target market over a period of time.It was the entrepreneurial knack of the proprietor which enabled him to smell opportunities from a market which was completely immune to the concept of home delivered food.The case study discusses the growth of the company along with the future challenges which are to be encountered by Jog Caterer in light of SEZ, MIHAN projects catapulting Nagpur into a Tier-II city.

Read and Comment.

Management by Confusion

One has heard about Management by Objective, Management by Exception,but Management by Confusion may be an eye-opener for you. It happened to be one of my colleague having industrial experience with behemoths like Penzoil, Gulf Oil, and now a renowned academic administrator in the Indian subcontinent,who have coined the word Management by Confusion.Although I wasn't ready to toe the line of his, he tried his best to convince me about this new found concept.
I pondered later on over the same and tried to observe him from close quarters so as to decipher the actual meaning of the concept.Partially I was successful in understanding the concept,and it was all about confusing everyone around to get the work done.After that I tried to cross check my findings, but he denied that the concept had nothing unethical in it,then creating confusion is out of question!Creating confusion to get the work done cannot be ethical for sure.My hypothesis is still being tested and I welcome you to join the discussion and post your comments on this new concept and its applicability in a real life scenario, ofcourse ethically.

My article on III

This is my 309th publication published in http://knowledgeoman.com/forums/showthread.php?t=5461. The article talks about the importance of Industry-Institute-Interaction(III) in the institutes offering professional qualifications.The experience I had in the subcontinent matched with that I had in the Gulf when corporate and industry experts dealt on the importance of the III from the perspective of the employers and prospective employees(read students pursuing various programs).It wasn't really a eye-opener for me as I had realized the importance of III platforms back in India, however the one day deliberation reiterated my firm belief on continuous interactions between the industry and the institute so as to improve the academic standards of the colleges and universities. Read and Comment.

Importance of Education/Training Management System(EMS)

The modern day training and teaching fraternity is fortunate to have Software or even Technology as a perfect enabler.It increases the efficiency of the trainer/teacher manifold.The other benefits derived out of a Education Management System (EMS)or Training Management System (TMS)is generation of reports, comprehensive Management Information System(MIS),resulting in understanding the developmental curve of every trainee/student, end to end management to name a few.My first hand experience in leveraging EMS, both in the Indian subcontinent and in the Middle East compelled me to think on a few issues.They are-
(1)EMS should be implemented only after the conventional training approaches have been firmly inculcated in the existing system
(2)The innovation, creativity of a trainer/teacher should not be limited or compromised at the cost of automation
(3)While MIS is important for following up on the performance of the trainee/student, it is also important for the EMS to evaluate the contribution of a trainer/teacher
(4)Complete automation of the training process should not be done as areas like training plan, delivery mechanisms, tools and techniques to be adopted, evaluating criteria, resources to be used should be left at the discretion of the trainer
(5)The performance review should not only consider the details generated by the EMS, rather the performance of a trainer should also take into consideration on the basis of direct one-one observation along with other key factors, which are not being reflected by the EMS
(6)Periodical analysis of the functioning and benefits of the EMS should be understood so as to realize its impact on the training process
(7)Feedback from all the stake holders should be taken periodically so as to understand the actual benefit dervied by the concerned stakeholders involved in the training process
(8)TMS or EMS is better if the number of trainees are more and training is monitored by people from distant locations
(9)A cost benefit analysis and feasibility study should be conducted before EMS or TMS is incorporated.
Inspite of all these, I can see the EMS/TMS providing tangible benefit to the training and developmental domain, however a word of caution is not to get too obsessed with technology at the cost of human element.Technology may have simplified things, but human touch can only improve it.So complete substitution of human element by machine is a strict No-NO, when it is training or education.

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