Saturday, August 13, 2016
Two of my Chapters in the Book Titled, Marketing By Consciousness-The Spiritual Discipline, ISBN 978-81-923275-5-6, Spiritual Teacher Forum
The book titled, "Marketing By Consciousness-The Spiritual Discipline, ISBN 978-81-923275-5-6, Spiritual Teacher Forum" is an effort by the editor, Rohit Puri, which consist of a total of 14 chapters. The book presents aspects on various areas of spiritual marketing, whereby, applied spiritual knowledge is applied and discussed. All these would be handy for all modern day practitioners, professionals and researchers as the book provides new insights. Conscious marketing enables one to articulate and convey authentic beliefs and service, product or brand transparently and consciously.
Yours truly has contributed two chapters in the book, namely, Conscious Branding: Redefining branding to engage and empower the consumer, Page 68-77 and Conscious Consumerism, Page 212-222 .