Monday, September 27, 2010

The unexplored part of India

India is gradually moving up the ladder as far as a destination for leisure tourism is concerned.The ranking is quite high when it comes to medical and spiritual tourism.Places like 'God's own Country' Kerala, 'Go Goa', Shimla, Mussorie, Kashmir and the metros like Mumbai, New Delhi, Bengaluru to name a few are right up there in the mind of all foreign tourists.What they probably need to explore and try is the Northeastern part of India, which in itself would provide an altogether different experience than any other part of the country.The lush green surrounding embedded with ice clad mountain tops, people of mongoloid origin would for a moment make one sit back and ponder, whether its China, Southeast Asia or India.The infrastructural bottlenecks, notwithstanding, NE India with places like Sikkim, Guwahati, Shillong, Itanagar, Dimapur, Kohima, Agartala are worth the try.The central and state government are trying their best to market these destinations, what is needed is that momentum which can come only from the private sector,the absence of which unfortunately happens to be the shortcoming for that region of India.The hospitality extended to the tourists would second to none,and with literacy rate quite high, the locals(read service providers) would have no problem in managing the communication in English, even when it comes to the ordinary citizen.Companies like Cox and Kings are already trying to market these destinations,but more such concerted efforts has to come especially through public-private ventures.This can also boost up local employment, apart from the Indian exchequer earning foreign revenues.

No comments: