Wednesday, December 17, 2008

One of my articles on Higher Education in India

Higher Education Services : Marketing Challenges - - Manishankar Chakraborty
The success of an institute of higher learning is not solely dependent on the physical evidence. The balance is maintained between the physical evidence and people, notably faculties and staff with the right process in place. Marketing mix has always been the fundamental of strategy formulation for all the marketers. Analyzing and interpreting all the four P's namely, Product, Price, Promotion, and Place is fundamental for all the strategies, be it related to promotional offers, setting up of distribution channels, territory allotment to salesforce, etc. Product marketers considered these variables as the foundation brick for every marketing and related activities.
© 2007 The Icfai University Press. All Rights Reserved

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