Saturday, April 19, 2008

Training Retailers

The retailing industry in emerging economies like India and China is changing with every passing day.In a country like India, where a chunk comprises of the unorganized retailers, the organized players need to realign their strategies especially because the Indian audience differs in many aspects when it comes to their western peers.While training the marketing, administration and suplly chain staff of leading Indian retailers, I observed that the approach for training them has to be different than what is mentioned in the textbook.

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