Thursday, November 27, 2008

Customizing my training inputs in Dubai

Training corporate executives the subject "Managing Market" in November 2008, I realized the importance of localizing the training content, which compelled me to have a GLOCAL-Global inputs with a local touch.As the executives were working with leading companies from the UAE representing sectors like hospitality, real estate, travel and tourism, aviation, banks, financial services my approach of quoting examples of corporates from the UAE like Emmar, Tamweel, Emirates Airlines, Burj-Al-Arab, Jumeriya Hotels and Resorts, DFC,to name a along with the corporations from Abu Dhabi like Aldaar went a long way in making the trainees understand the concepts of Managing Markets.The response/queries emanating from the trainees mind were focussed around the sectors/companies and their impact due to the global financial crisis and thats precisely the reason why I retorted back by explaining their own organziations, the ones they are familiar with, with those of global giants like Microsoft, Cisco, Ford, Walmart,Carrefour, KLM to name a few.
Its important for a trainer to know the demographic, psychographic and behavioural status of his trainees and research around for information on the similar lines so that his academic delivery is in line with the trainees understanding.
I should admit it was a symbiotic process of knowledge enhancement as I learnt a lot along with my set of trainees. Moreover, I realized the importance of conducting a comprehensive study through primary and secondary in a new territory-be it a district, county, state or even nation as all are different in their own way, and a smart trainer can easily pick training threads from these experiences which would help in delivering need based training.

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