Thursday, January 28, 2010

Article on the Sales Promotions in the Sultanate of Oman

Publication numbering 456 of yours truly, published in the January 2010 edition of the prestigious advertising magazine, Advertising Express of IUP, focusses on the sales promotional techniques adopted by companies in the Sultanate of Oman. Every market is unqiue with the market related dynamics varying from one another.The article deciphers sales promotional techniques adopted by companies from diverse sectors. This would provide a snapshot to the structured, highly organized and having rich potential market of the Sultanate of Oman.The objective is to this provide an idea to the existing and prospective marketers, to understand the needs and wants of the customers here, not to forget the valuable insights the piece can provide to the researchers, students and teaching community in Oman and elsewhere.


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